Our Medea talent Ines (@irislovesunicorns) was hand selected to collaborate with the iconic brand @edhardy on a creative brief celebrating the resurgence of Y2K fashion. Ines brought a distinct creative vision and deep cultural insight to the campaign, aligning seamlessly with Ed Hardy’s bold aesthetic. In true Ines style she produced a visually compelling, image-led social campaign that captured the attention of Gen Z and millennial audiences, driving meaningful engagement across all of her digital platforms. We’re proud to see our talent at the forefront of culturally relevant collaborations and look forward to future opportunities with @edhardy!