Fresh off the grand opening of the new adidas Y-3 store in SoHo, our MEDEA NYC-based creators Manny, Eddy, and Chris took to the streets in the latest Y-3 collection, showcasing the brand’s forward-thinking design in an authentic city setting. Blurring the lines between sport and style, Yohji Yamamoto’s vision merged seamlessly with the energy of New York. Through a collaborative partnership between adidas Y-3 and MEDEA, this activation brought creative expression to life - every step captured as a reflection of movement, culture, and individuality.
MEDEA FOR Y-3 ADIDAS
Fresh off the grand opening of the new adidas Y-3 store in SoHo, our MEDEA NYC-based creators Manny, Eddy, and Chris took to the streets in the latest Y-3 collection, showcasing the brand’s forward-thinking design in an authentic city setting. Blurring the lines between sport and style, Yohji Yamamoto’s vision merged seamlessly with the energy of New York. Through a collaborative partnership between adidas Y-3 and MEDEA, this activation brought creative expression to life - every step captured as a reflection of movement, culture, and individuality.
