Porsche continues to explore the intersection of performance and culture - spotlighting creators whose originality and depth of craft reflect that vision. As part of this ongoing exploration, they’ve partnered with our MEDEA talent Sam Rascals to develop a series of creative moments, beginning with a look into his morning routine. What started as a single feature has evolved into a broader collaboration, recognising Sam’s ability to tell stories with clarity, precision, and an unmistakable point of view. This work reflects Porsche’s commitment to aligning with individuals who move culture forward and our continued focus at MEDEA on building lasting, considered partnerships between talent and brand.